Cross over

http://www.nytimes.com/2010/05/30/arts/music/30crossovers.html

'Many crossover projects aim straight for the middle-ground, middle-brow market and hit their targets squarely, albums like “Joshua Bell at Home With Friends,” on which you can hear, among other cross-stylistic collaborations, this enormously successful violinist playing “Eleanor Rigby” with the pop pianist and vocalist Frankie Moreno, or the cellist Yo-Yo Ma’s album “Songs of Peace and Joy,” in which he joins James Taylor, the Brazilian guitar duo Sérgio and Odair Assad, and others. These releases apparently appeal to buyers intrigued by classical artists they have seen on television but who are not ready to buy a recording of Beethoven Cello Sonatas or the Barber Violin Concerto.'

'Her work in popular culture tainted her in the eyes of impresarios like Rudolf Bing at the Metropolitan Opera, although today an opera singer with such media exposure would be coveted.'